The Cloud Computing Value-added Game

cloud-computing-iconCloud Computing is expanding in use and changing at a rapid pace. For a cloud solutions reseller like Cloudstrides in the UK, the challenge is increasingly about staying ahead of development and being able to offer the latest in services and technology. Sometimes it means being able to purchase cloud computing services from a provider and then reselling it to their own customers.

The cloud solutions reseller can sell a wide variety of cloud services like infrastructure, storage, software etc. They buy products such as software licenses, server stacks, cloud storage etc., and then sell it again to their existing or new customers by adding an additional mark-up. They also have the option of rebranding the cloud products and services as their own if they fall within the white label reselling program.

Their main function lists as to offer a value add to the existing service after they integrate and/or complement by offering added functionality or value. For example, a reseller may add a photo editing software with the storage service offered by the cloud service provider that makes the total package more attractive and valuable for the customer.

Cloud Computing: Changing the Face of Customer Expectations

Cloud applications are becoming popular for enterprises as one of the most important applications in their digital infrastructure. With growing demand and increasing competition, thanks to reseller programs, the relationship that these service providers have with their clients have undergone a paradigm shift. It is not just about post sale service that makes the cut. It is about providing a 24×7 co-dependent relationship where the service provider is available to help them all day long, each day of the year. Cloud consumers now expect that their providers will have impeccable data centers running at its best potential, at all times.

Why Should One Become a Reseller?

Becoming a cloud reseller gives you an opportunity to capitalize on this emerging trend without actually owning your own product. You will be able to offer all the benefits of cloud computing services to your existing clients without actually spending for the development cost and that of the infrastructure. You can also:

  •  Make additional revenue monthly: the rapid growth of cloud computing gives your business an opportunity to not only grow, but also generate recurring income. You can either resell the original products or rebrand them as your own.
  • Add more to your product line: the channel partners of the cloud computing service provider can offer software licensing, business continuity, white label cloud infrastructure, online backup etc.
  • Give exceptional service quality and products: You can choose a company you would like to partner with or rebrand the cloud services as your own. You will always be the first line of contact for your customers so you can not only offer them quality products but also exceptional service.

Becoming a reseller of cloud computing solutions is one of the quickest and perhaps the safest ways to explore upcoming cloud industry.

Kindle News


A new reading lamp and two new tablets are now on the production lines from the maker of the Kindle. Amazon celebrates the arrival of autumn with no less than three new additions to their line of mobile reading products.

The web giant further continues its efforts to establish itself as a leader in the growing market for e-readers. Amazon presents its new and improved Kindle, designed to be even more autonomous and fast. This is the new thing: it is also equipped with a touch screen.

Beyond just the fancy, new hardware, Amazon’s newest device is complemented by new features that will be available soon through an update of the system. The first is a welcome new tool for parents. It is an app called FreeTime and it will create and maintain different user profiles for parents and children on the same device. Parents can then use a reporting tool to monitor reading progress of their children. But the next software update will also allow Amazon to incorporate a tool to assist the learning of the English language: WordWise.

Beyond the market for e-readers, Amazon is also trying to gain a strong position for themselves in the tablet industry with a strategy that, as always, focuses on the availability to the general public and a low production cost. Nevertheless, this does not prevent the group to present HD offers.

The new Fire HD will begin being delivered to homes around the world starting in October. Both formats will be offered in 6 inch and 7 inch screen sizes with HD screens displaying more than one million pixels. The Fire features a quad-processor and runs on OS 4 Fire Sangria. It will be available in five different colors- black, white, magenta, blue or yellow.

This offer will be completed by the proposal of yet another model higher-end tablet. Amazon has indeed Fire HDX 8.9 inches and promises a beautiful image quality. Concerning the technical specifications of the tablet, it features a Qualcomm Snapdragon quad-processor 805 running at 2.5 GHz and runs on OS 4 Fire Sangria. The tablet connects to Wi-Fi but Amazon also offers a 4G version that is being advertised as ultra fast.

How Do e-Readers Work?


e-Readers use a special display technology on flexible substrates (usually either paper or plastic), that are modified electronically in order to more closely mimic the appearance of printed ink on paper. It requires no energy to leave a text or image displayed on the device’s screen.

Unlike conventional display techniques that require a backlight or the emission of photons, the electronic paper is purely reflective and uses the ambient light in the same manner as conventional paper. An e-ink screen must be able to display text and images indefinitely without consuming any energy, either for display or for possible data processing systems, and must allow for changes in what it displays. Most electronic paper consumes energy only when the displayed content is changed, as when you turn a page in an e-book. The pixels of such a system must have several different stable states, so as to keep intact the content displayed in the absence of power supply.

Electronic paper was developed to overcome some limitations of conventional computer screens. For example, the backlight of some screens may cause eye strain or interrupt sleep cycles when used for long periods of time, whereas electronic paper reflects light just like a sheet of conventional paper would, so these problems are not an issue. It is very easy to read on electronic paper, regardless of the angle at which it is viewed. In addition, electronic paper is lightweight, durable, and very flexible compared to other types of displays (but less flexible than paper). Rochie De Mireasa has written about other technology gadgets on her blog

More technically speaking, e-readers work by constantly arranging and rearranging a series of positively charged white particles and negatively charged black particles. When applying a negative electric field, the white particles are placed on one end of the capsule and black on the other. Placing millions of these capsules on a surface and ordering them by electric fields, results in any arrangement of particles to form words or black and white pictures. A filter array may also be added to allow access to colors. The system can have 4 electric fields to each microcapsule allowing to have 4 levels of gray: 100% white; 75% white and 25% black; 50% white, 50% black; 25% white, 75% black and 100% black.

This system is bistable, a single polarization pulse is sufficient to determine whether the pixel is “on” or not. Moreover, the very high contrast display makes it unnecessary to use direct or indirect lighting, all this results in a significant energy savings. Finally, the support may be semi-flexible, which is a major improvement when compared to other more conventional display methods.

The first electronic paper was developed in the 1970s by Nick Sheridon at the Palo Alto Research Center of Xerox. My friend Colin has written about this on his technology blog. The first commercial electronic paper, called Gyricon, consisted of polyethylene spheres with a diameter of between 20 and 100 micrometers. Each sphere was divided into two parts: a black half-sphere that was negatively charged, and a white hemisphere that was positively charged, forming an electrical field that can be controlled through two electrodes. The spheres are held captive inside of an oil bubble which allows them their freedom to rotate, but not escape the designated area. All of this exists within a transparent silicone sheet. The polarity of the voltage applied to the electrodes of each dipole determines which of the two sides is pointing upwards. You can control each one independently of the others.

In the 1990s, another type of electronic paper was invented in the laboratories of MIT by Joseph Jacobson, co-founder of E Ink (E Ink was acquired in December 2009 by the Taiwanese manufacturer of LCD screens PrimeView International (PVI ). This new paper used clear pockets (microcapsules 40 micrometers in diameter) filled with white particles electrically charged, immersed in colored liquid paraffin. Electronic circuits allowed him to control the position of the white particles to the top of the capsule (white pixel) or the bottom of the capsule (the color pixel of the oil). This technology is strongly reminiscent of the displays based electrophoresis, but the use of microcapsules instead of glass has achieved such displays on flexible plastic sheets.

There may be mentioned, for example, the use of titanium dioxide particles (white) negatively charged and dipped in black dye. The microcapsules were maintained in a layer of transparent liquid polymer sandwiched between two grids of indium-tin oxide electrodes, a transparent conductive material. Each pixel is located at the intersection of two-row electrodes (one for each layer). The sheet was protected by a transparent plastic sheet, the total thickness of which was 80 micrometers (more than twice that of conventional paper).

The electrode array is then connected to an electronic circuit complete with the display manager, which handles the switching of pixels between their white and black states. In a more recent version of this technology, the use of a single electrode layer proved sufficient to control pixels. Further research on electronic paper focused on the use of organic field effect transistors (OFETs) embedded in a substrate flexible7,8, even to trials to install organic transistors directly on traditional paper.

Bistable liquid crystal was another technology developed during this same general time frame. This technology is based on a unique principle called “surface anchoring breaking.” With this technology, the liquid crystal has two stable states, “uniform” status (commonly referred to as”U” or “uniform”) and “turned” state (“T” or “twisted”), each selected simply by applying an electrical signal. Once either state has been selected (white or black), it is retained indefinitely, all without consuming a drop of energy. An electrical impulse along the molecules of the surface changes them by breaking the weak anchoring. The shape of the falling edge of the pulse defines the organization of molecules in a state “U” or “T”. This technology is currently being explored and researched by IT companies around the world.

The leading manufacturer of this unique bistable LCD electronic paper was the French company Nemoptic, which unfortunately went bankrupt in 2010 (it was actually the Seiko Japanese company that manufactured, sub-contracted, and manufactured most of the screens developed by Nemoptic while they were still operating).

Well, that’s enough with the science/history lesson. All my posts won’t be this technical, I promise! The bottom line is that ereaders are a great technology that uses almost no power, is very versatile, and can revolutionize the way we read and consume information.